George Bezhanishvili

...lots of artists are desperately seeking pain, like hunters, out in the dark, aiming at the target.

In the realm of human silhouette construction, George Bezhanishvili crafts and proposes a wardrobe as a subsequent skin to inhabit. By combining different fabrics and materials, spinning the wheel of colour and adapting ethnicities to contemporary technique, the designer establishes an androgynous, masculine world of dreams. Garments are assembled as an endless flirtation between strong and fragile. This outlines the opulent look. Each collection is a personal chronicle, a captivation and a fresh breath of desire.

The Georgian fashion designer graduated from University of Applied Arts in Vienna, Austria under Veronique Branquinho and Bernhard Willhelm. George Bezhanishvili mainly focuses on menswear collections and accessories. In 2008, he debuted his “Long Haired Child” colleciton, for which he won the Swiss Textile Prize along with the SONG concept award. He also won the Austria Ministry of Culture and Education award as an outstanding Artist of the year for his efforts in fashion design throughout past six years. In 2012 Bezhanishvili moved to New York City.

An uncontaminated combination of masculine and feminine characteristics find their place in the first androgynous collection by George Bezhanishvili. Genderless garments reflect a vague possibility of autonomy, presenting frameless and unconditional silhouettes.

Nothing Inspires me like...
Life, anything can happen in life, literally anything, which makes it so precious and inspirational.

I hope...
For the world to become a better place!

Cultural Influences...
Are lethal parts of my existence. For instance, at this concrete stage of my life I have physically moved to a totally new, unknown place. It is culturally and environmentally different, although new inspirations are already crystal clear to me, and will have huge impact on my future projects, especially the upcoming collection, so stay tuned!

I got where I am...
Because of faith and devotion to my craft. Although at this day and age, the world is challenging enough, let alone the fashion industry. I often deal with this “up and down” moment, which can be frustrating, but the joy of the final result gives me the satisfaction and the guts to start everything all over again – each season.

Fashion can sometimes...
Be disgusting.

Money makes...
The world go round, it makes the world go round. Although due to the global crisis, the importance of money has a new face, which makes the poor and rich be thrice as stressed, forgetting that it’s just life.

I sense...
The right fabrics for the right garments. I believe this is one of the most important phases while developing a collection.

Creativity comes from...
Prospective imagination.

Pain comes from...
Being too gentle? There can be various answers to this question, I don’t want to establish hierarchy of pain, though perhaps one exists… but there is pain that everyone can understand and there is such that can be more personal. Today, lots of artists are desperately seeking pain, like hunters out in the dark, aiming at the target. Pain can make them more interesting and perhaps even approachable. As long as it is not fake! If I ever use any level of pain in my work it always has to come from the inner depths of my emotions. And of course the amount of energy and hard work which fashion industry demands from designers can be painful, even on physical intensity.

I like making...
Timeless clothes, for me the idea of a collection is to have a battle of colours and fabrics, mixing and uniting them, creating a fresh, eclectic look, it’s always something on my mind. There are no dominant colours or fabrics for me, I leave that up to the viewer.

There's a new...
Collection, therefore a new spirit and desire. Twice a year we, as designers, get this opportunity to start life from scratch! Variation on a few themes can remain, thus establishing a certain style and mark, but the rest is just a breath of fresh air. I truly believe that for artists and humans in general the “there’s a new” moment in life is crucial for survival.

I'm a perfectionist...
Which is not the best news for those who work with me. I am extremely detail oriented and hands on when developing a collection. I perfectly understand that things are not always perfect, but I always aim for them to be better. Designing clothes is one thing, but finishing garments from inside out, to get the best quality, can be a challenging part of the same process. At the end of the day, quality is one of the most important sources when defining luxury.

I wouldn't pay for...
Imaginary luxury.

My dreams are...
My future!