Fashion Films

For quite a while black and white in Ukranian fashion are associated with these two designers. This time the colors will be like shields, arming Litkovskaya and Bevza in their duel – honest, uncompromising, with unexpected final. Indeed, the attempt to demarcate any dual characters always leads to the same result – they are opposite only at first glance. In fact, the black has as much white as the white contains black.

Director: Sasha Stekolenko
Operator: Denis Lushchik
Music: Alexey Gorchitza
Model: Olimpia Whitemustache, Nadia Shapoval, Julia Hromtsova, Pauline Moroz, Valeria Samodaeva and Olga Cherkasskaya.

Direction: Stewart Maclennan
Starring: Mariah Bonner and Mathieu Forget
Voiceover: Mariah Bonner
Director of Photography: Topher Osborn
Assistant Camera: Nadia Baptista
Makeup Artist: Mia Yang
Hair Stylist: Yoko Kagaya
Stylist: Marueen Borsodi
Photography: YiFei Gu and Tom Penpark
Sound mixing: Brandon Griffith
French translation: Mairi McLaughlin
Shot at H.Q. Avalon Studios
Music: Tito Puente and Michel Legrand
Special thanks to Chad Schollmeyer and Isabelle Forget

Director: Piotr Naumowicz, Mariusz Cieniawa
Director of Photography: Mariusz Cieniawa, Piotr Naumowicz
Producer: Piotr Naumowicz, Mariusz Cieniawa, Filip Roth
Co-Producer: Grzegorz Twaróg, Łukasz Rogulski
Music: Paweł Pruski
Stylist: Olga Roth
Hair: Andrzej Wierzbicki
Make-up: Vika May
Cast: Katarzyna Boruszak

Sun Ceremony 2012 is a 3 minute short film shot in 16 mm. An experimental art film showcasing artwork and jewelry by Cave Collective in collaboration with dress designs by Isabelle Le and sculptures with Kenneth Johnson.

Direction: Adrienne Subia
Art direction and Styling: Cave Collective
Costume Design: Isabelle Le
Prop design collaboration: Kenneth Johnson
Photography: Cave Collective & Brandon Pimentel

No.44 Presented its first collection on March 14th 2013 at Port of Entry, this film embodies some of the characteristics of the No.44 Man.

A film by Vaia Ikonomou,
Model: Abolade Bisbol Akintunde.

Intimately Social 10.13 is a process based film giving you the mood and shapes to come for Autumn/Winter 2013. The film is a way to deal with the frustration of the high tempo in the world of fashion, and a way for MINNAPALMQVIST to bring her audience closer to the process and what goes on inside her brain. The film pictures the process of cutting and draping fabrics and garments in a quick paste, forcing the team to let go of the control
For A/W 2013 we will be presenting darker tones than seen in our previous work. Adding more drama and frustration, giving you a good girl that had enough – a woman having a nervous breakdown.

Photo: Frida Marklund
Editing: Andreas Arvidsson and Didrik Persson
Styling: Nicole Walker
Makeup: Pari Damani
Hair: Peter Johansson
Shoes: Ingela Nilsson
Model: Lydia E
Photo assisting: Ninja Hanna

NOT JUST A LABEL (NJAL) is continuing its successful collaboration with iconic Spanish brand, MANGO. As the world’s leading designer platform for showcasing and nurturing emerging and contemporary fashion designers, NJAL will bring the necessary expertise to support Mango Fashion Awards (MFA) in selecting the most promising design talent from across the globe, and furthermore to promote, mentor and support the contestants and finalists.

This film captures the best moments of the past four editions. For further information visit the application page on NJAL:
www.notjustalabel.com/editorial/mango_fashion_awards_2013

‘Fast Fashion’ refers to clothing and accessories that are designed to reflect current industry trends, yet produced using less expensive materials to ensure a low price tag. For the last two decades, clothing retailers like H&M, Zara, and Forever 21 have popularized Fast Fashion among everyday consumers. However, not everyone is a huge fan of the trend.

Many designers, for instance, have complained that Fast Fashion has reduced conceptual originality within the clothing industry in order to produce a higher volume of garments and accessories. Zara, for example, churns out 10,000 new items every year; most boutique designers, by comparison, release between 50 and 100 pieces.

The Fast Fashion trend has also led to environmental concerns. Every year, the clothing industry produces 2 million tons of waste, emits 2.1 million tons of carbon dioxide, and uses 70 million tons of water; these figures have significantly risen in the years since Fast Fashion became a retailing standard. To make matters worse, the quality of these garments is typically so low that most are discarded or donated to charity by the wearer within two years of the original purchase.

Roughly 300 retailers have signed on to the Sustainable Clothing Action Plan (SCAP), a collective that aims to reduce wastefulness in the fashion industry. SCAP seeks to produce and sell clothing without producing undesirable environmental effects; another goal of the group is to exclusively limit international business deals and projects to countries that have established strict labor regulations.

Photography: Davinci White
Video camera operator: Jose María Luxán
Video colour grading: Javier de Prado
Fetus sculpted by Ricardo Acosta
Atrezzo: Maya Pixelskaya
Hair & makeup: Berta García