Fashion156 & Start London

...showcase your talent: London calling!

NOT JUST A LABEL is pleased to bring your attention to an exciting exposure opportunity., the online style zine and Start London, the cutting-edge Shoreditch boutique have joined forces to search for the design stars of the future.

This unique opportunity will offer two individuals with raw design talent the chance to see their creations brought to life on the pages of and sold in the prestigious Start boutiques in the fashion hub that is London’s east end.

We are searching for designers that will blow us away with creative, inspiring ideas for both mens and womenswear.

The competition is open to students, graduates and anyone with a brand-new label that is not already established. Designers are invited to submit their ideas; this should be in the form of a series of detailed sketches or photographs which must be original, directional designs for Spring/Summer 2009.

The closing date for initial entries is 31st January 2009. The ten designers which the judges feel have best conceptualized their ideas will be invited to produce an actual garment and the winning designs will be selected from this shortlist.

All ten finalists will be featured on the fashion156 and Start London websites with readers invited to judge and vote for their favourite design.

Guy Hipwell, Editor/Fashion Director at and Start co-owners Philip Start and Brix Smith-Start will make the final decision, with the winning designs being sold in-store and online in March 2009.