EYOLA

...putting a contemporary twist on the Victorian era

Fashion designer Aloye graduated from Italian fashion and design school, Istituto Europeo di Design (IED), with a Master's degree in Fashion Communication and Styling. With previous work experience working at high-profile fashion labels including Alexander McQueen, Aloye launched her London-based label Eyola in 2008. Eyola takes inspiration from the opulent style of the Victorian era with a contemporary twist. Each collection takes the form of Octettes which comprise of eight individually crafted and distinct designs each with their own personality. The number eight is relevant primarily as the figure "8" reflects the hourglass shape created by the Victorian corset. The bold colour palette is found throughout the Octettes – this was, after all, the era when famous chemist William Perkins discovered brightly coloured dyes. Most of the garments are available in a chosen bold colour or in a shadow version of a more classic shade. Each design is limited to a run of eight in a particular fabric or colour.

Nothing inspires me like…
Something old, something new and something out of the blue.

I hope…
Because when you choose hope, anything’s possible.

Cultural influences…
Are a necessity in life. No culture can live, if it attempts to be exclusive.

I got where I am...
By being myself.

Fashion can sometimes...
Be a big fuss over something that should really just be all about fun.

I scream when…
I am happy, excited, angry but mostly when I just want attention!

My dreams are…
What made me overcome my nightmares.

Cake makes me…
But it can sometimes break me.

Creativity comes from…
Allowing yourself to make mistakes. Art is knowing which ones to keep.

I have never…
Followed the crowd.

Pain comes from…
Not letting go. Purging yourself/getting rid of whatever makes you unhappy sets you free.

I get bored easily...
In conversations where everyone agrees.

I don't know...
The key to success, but the key to failure is to try to please everyone.

My biggest regret... Are the risks I didn’t take.

I wouldn't wanto...
To be a serious person. Serious people have few ideas; people with ideas are never serious!