Designer for Tomorrow Finalists

...the chosen five meet Marc Jacobs who came to Berlin to view the collections.

In February 2012, NJAL was pleased to offer NJAL designers with an exciting opportunity to have Marc Jacobs take talented emerging designers under his wing and to present their collection at Mercedes-Benz Fashion Week Berlin. Düsseldorf-based established fashion retailer Peek & Cloppenburg (P&C) was once again looking for the "Designer for Tomorrow" and applications were officially launched via NOT JUST A LABEL to allow international talents to apply for the very first time. With this initiative P&C aims to help nurture young talent and provides a tailor-made mentoring and promotional programme from Patron Marc Jacobs. It furthermore includes prize money as well as the exclusive opportunity to present a collection as part of Mercedes-Benz Fashion Week Berlin.

In 2012, Marc Jacobs, patron of the fashion talent award “Designer for Tomorrow” for the second time, and the jury chose the Top 5 from more than 350 international applicants: NJAL's Ramil Makinano (Central Saint Martins College of Art & Design), Camilla Salgaard Nielsen (Birmingham Institute of Art and Design), Leandro Cano Luque (CEADE Leonardo), Laura Williams (University of Westminster) and Siddhartha Anselm Meyer (Kunsthochschule Berlin Weißensee) were chosen to present their collections at the Mercedes-­‐Benz Fashion Week Berlin.

Patron Marc Jacobs met the newcomer designers personally to discuss the collections with them. He saw a wide variety of fashion ideas: Camilla Salgaard Nielsen is presenting a women’s collection in puristic black with sophisticated cuts. Voluptuous forms can be found in Leandro Cano Luque's look, which is rounded off by textiles with eye-­‐catching surface structures. The ideas from Ramil Makinano are high-­‐contrast and in neon colors. Laura Williams works with accents in chunky knits and orange. Siddhartha Anselm Meyer was the only one in the Top 5 presenting a men’s collection with strong colours.

“Camilla, Laura, Leandro, Ramil and Siddhartha are very talented designers whose fashions set them apart from the other applicants. Their concepts are well-­‐rounded. The collections presented by the five finalists reflect their personalities and are accessible to a wide public. This is a considerable challenge for young designers,” said Marc Jacobs after viewing the collections. A long-­‐term promotional program running for almost one year awaits the winner.

The 2012 jury:
Christiane Arp (Vogue), Karen Boros (Boros Art Collection), John Cloppenburg (Corporate Management Peek & Cloppenburg KG Duesseldorf), Melissa Drier (Women's Wear Daily), Karen Heumann (Board/Partner kt.), Marcus Luft (Gala), Annette Weber (InStyle), Michael Werner (TextilWirtschaft).