Bryce Aime

Born in France, Bryce d’Anice Aime came to London in 1998 and cultivated his talent at Central Saint Martins where he graduated with a BA Honours in 2005. Designer d’Anice launched his eponymous label the following year, presenting a highly successful debut collection for Spring/Summer 2007. D’Anice Aime’s central inspiration is taken from the arts, architecture and philosophy. His designs reflect an intriguing mix of form, function and finish, providing an ongoing foundation for each collection. His clothes are created for the woman who recognises the understated appeal of luxurious fabrics, elegant cut and precise finish to create a distinct yet quiet drama within her wardrobe. The opening of Bryce d’Anice Aime's first shop in Walton Street (Chelsea, London) at the beginning of November 2009 also marks a new phase for the label, creating a new space for the presentation of the Bryce d’Anice Aime label, in a modern, sharp, and detailed store. In connection with Aime’s silhouette and style, the colour palette of blacks, greys, whites, skin tones will provide the perfect platform to present their vibrant yet stylish collections.