BLUSHLESS

...designing for the wild at heart

"I ain't born typical," says Liv Lundelius. Daughter of a punk-disco-club owner father and a bohemian travelling mother, Lundelius’ story is anything but typical. Taken through Southern Europe in a hippy camper van with her mum, up until the age of 5, her unusual childhood experiences made her an artistic, outgoing and independent person. At age 18, she moved to Berlin and studied fashion. Immediately after her fashion studies, Liv Lundelius went to New York City, where she spent one season with ThreeAsFour. She came back with a vision for her own Label, Blushless. A life-long vegetarian, she has always been into a sustainable lifestyle, and these values have been inherited by Blushless. She has always been attracted to old, broken, and dirty things… “They are so beautiful and unique. It's like they have a story to tell.”

Nothing inspires me like…
Life, real people, the stories behind people.

I hope…
!!!Oh Yeah!

Cultural influences…
Big cities all over the world.

I got where I am...
With a little help of my friends, loads of coffee and solar power.

Fashion can sometimes...
Take itself too seriously. It really needs more humour.

Love now because…
You have no choice anyway!

I dance like… <
Crazy!

Cake makes me…
Sick.

Creativity comes from...
The heart.

Love is...
What its all about.

My dreams are...
Huge. Wild and weird.

My future is…
Is written in all the wrinkly lines in the palms of my hands. They are crazy, and have always been there. Never seen so many lines on palms.

NYC/London/Paris/Milan is…
The greatest / The city I have to move to / Beautiful for a weekend / In Italy.

Studios make me...
Feel excited and creative.

My goald…
Most importantly: to find a way to live in the same city with my Love, plus be able to live from my designs! Get more sun!

I get bored easily...
When I try to watch TV. Just can't stand it.

I like making...
Dresses!!!

I love getting older...
Because it gives you more perspective on things and you stop crying, if you can't get a lolly in the grocery store!