BJØRG

...recollecting Paradise Lost

We first met Bjørg during Copenhagen Fashion Week and her creations captivated us immediately. We met up with her in Paris and she told us more about her background and inspiration. Bjørg was born in Harstad, Norway, in December 1966. After attending the Strykejernet art school in Oslo, she spent several years working in fashion, working as model and later as a clothing designer. After a trip to India she started her own jewellery label and BJØRG was born. While showing us her stunning but also very dark jewellery collection, she told us the story and inspiration behind these pieces:

There exists a myth in every civilisation that tells about a distant past, when humankind lived in a primitive and simple state. In those days, the myths tell us, there was an instinctive harmony between man and nature. Men’s needs were few and their desires limited, and they felt close to the Gods.

These stories are inscribed in all cultures and resurge with special vitality in critical times. However, the projection of the myth does not take place towards the remote past, but towards the future or a distant and fictional place, like an earthly paradise or glorious afterlife. Christopher Columbus followed directly in this tradition, as he believed that he had found the Garden of Eden when, towards the end of the 15th century, he first encountered the New World, later to be known as the continent of America. Maybe it is so that in every journey we embark on there is an echo of this remembrance.

Bjørg’s collection is a journey in itself. It’s a playful quest of a paradise lost to be recollected. Multi-coloured feathers, bright blue horse hair and fluorescent opals, the beauty and fragility of a butterfly wing forever captured and kept in a small handmade glass dome. All reminiscences of that imaginary Garden of Eden. Yet, temptation and the inevitability of decay are always luring as a recurring theme. A shiny gold snake to be swirled around your fingers. Bones, knuckles and spine structures are crafted into powerful rings, cuffs and body chains.

The over all expression is raw, bold and playful, yet elegant and mesmerising. Most of the items work as unisex pieces and hold a universal power and aesthetic, rather than confinement to gender or sex. By mixing traditional craftsmanship and mythology with more modern and urban concepts, the collection speaks both of stories in the past and of the time to come. Secret words and messages can be found as cut-out letters, embossed types and engraved poetry. What appears to be a classic pearl at first glance turns out to be a petit human skull at closer look. Crystals caged in triangular shapes and meteorite-like stone structures in gold constitute a magic symbolism captured in secret codes and a forgotten language.

Nothing inspires me like…
Myths and the unknown.

Cultural influences…
Are usually dictated by my surroundings. But a lot of my most highly inspired moments are fuelled by a good book or a riveting film. The last film that really captivated me was “Sayat Nova: The Colour of Pomegranates” by Sergei Paradjanov.

I got where I am…
Because I’m fearless, and because I was fortunate enough to learn at a very early stage that anything is in fact possible.

Fashion can sometimes…
Be repetitive and contrived. I like things to be timeless, but I love it when they convey urgency and give me a taste of the future.

I scream when…
My credit card is not working.

Creativity comes from…
A free mind. Free of the constraints of ambition and over-thinking.

Love is…
All around.

My dreams…
Are endless. For which I’m very thankful.

I suck…
At waiting. I have no time for patience.

There's a new…
Expedition on the horizon. I cannot wait to go and explore!

I’m a perfectionist…
When it comes to craftsmanship and aesthetical dilemmas. I spend a lot of my time perfecting imperfections. I am a sucker for irregularities.

My goal is…
To become immortal and then die.

My mom…
Taught me to follow my instinct and to always demand the best, but to also be grateful when I receive it.

I get bored…
Easily by superficiality and it is easy to spot.

I like making…
Things and knowing that there is only one exact piece like this on the entire planet, probably in the entire universe. Things that are truly one of a kind.