ANUSCHKA HOEVENER

...drilling herself through a lot of walls

Anuschka Hoevener is a fashion designer living and working in Berlin. After finishing her master studies at the Burg Giebichenstein University in the former East German city Halle, she worked as a design assistant for Tess Giberson in New York and opened her own studio/showroom in Berlin in 2004. Twice a year a small women’s collection is developed following ideas that are loosely connected. The designs often incorporate sculptural elements to create extra volume. The line is clear, though here and there elements of handwork techniques assert themselves to give the clothes a personal touch. In her work, Anuschka Hoevener is attracted by the sometimes conflicting directions of clothes: As a means of protection on the one hand, and by their decorative details on the other. The themes are developed by looking at incidental or superficial features in clothes and extrapolating on their possible meanings. Small details, like folds, pleats, padding or stitching, are piled up, twisted or show up slightly altered in areas where one might not expect them.

Nothing inspires me like…
Art.

I hope…
To survive Paris Fashion Week.

Cultural influences…
Are what they are.

I got where I am...
By drilling myself through a lot of walls.

Fashion can sometimes...
Bore the shit out of me.

I sense…
A lot of nice contacts through NJAL.

Money makes…
Me want to buy more fabric.

Did you know…
That we will participate in Paris Fashion week in October for the first time?

Faith in…
Myself is the only thing that does not crumble.

Cake makes me…
Want to move to Paris.

Creativity comes from…
Mistakes.

If I could…
Open a boutique in NYC. I would...

My future is…
Multiple.

My vice is…
Using too much time-consuming hand work in my designs.

I suck…
At organising.

I live East…
Because the East is alive.