ANNA HOLVIK

fashioning the future of Scandinavia

When Anna Holvik in 2002 decided to apply for an Industrial Fashion Design & Pattern-Cutting Diploma in her native country of Sweden, it was only to enhance her experience of working as a stylist and for a better understanding of construction, materials and the logistics of fashion. A few months into the course, however, things fell into place and she has not looked back since. In 2004 she was accepted at Central Saint Martins and embarked on a four-year bachelor degree in womenswear. In 2006 she won the L'Oreal Professionnel Talent Spotting Award, and in the same year she decided to gain further experience in the industry for one year. She assisted Richard Nicoll for S/S 2007 and during the preparations for his A/W 2007, and was subsequently taken on by Lanvin in Paris, working in the Pret-a-Porter Studio Femme under Alber Elbaz. The time in Paris greatly changed her previous perceptions of fashion, reinforcing the notion of the practice as a channel of expression and dreams. Back at Central Saint Martins, Anna Holvik showed her graduate collection at the prestigious CSM press show in the summer of 2008.

Texts by Orwell and Huxley, along with science fiction cinema and eco politics initially inspired the concept of her collection and led to the use of industrially engineered materials and ideas of protection, transparency and the human experience. This particular collection aimed to express a feeling, and to embody a dream, although Anna Holvik as a designer thinks of herself as somebody who will always react to her latest work by trying follow it up by creating its opposite, or to reverse her ideas. In August the collection was exhibited at +46, the trade show for progressive fashion brands, during Stockholm Fashion Week in Sweden. As part of a specially selected group of four contemporary Scandinavian designers, Anna represented the so-called future of progressive fashion design.

Nothing inspires me like…


A challenge. To make something interesting or even beautiful out of something I really dislike is, in my opinion, a good task.

I hope…
My creativity won't run dry.

Cultural influences…
Are crucial to me. Cinema, art, music, books etc.

I got where I am...
Through determination and hard work.

Fashion can sometimes...
Be a decent industry.

There's a new...
Sense of respect for fashion as a means of artistic expression amongst my fellow contemporaries who are reaching beyond old boundaries.

I have never…
Been afraid to try. I cherish my memories of failure and mistakes as they've proven the greatest lessons so far.

Faith in…
Magic and dreams are tools in my work. My pieces are metaphorical reflections on what I see around me. This collection was inspired by science fiction and eco-politics. It dealt with issues concerning protection and isolation vs. transparency and openness.

If I could…
I'd stay awake all night.

I once thought…
That perfection equals good. Later I learnt that you should never be afraid to ruin your own work, and that you should always be perceptive of chance and accidental influence.

Pain comes from…
Wounds inflicted by people on other people or by people onto themselves. Pain is part of what makes us who we are; without it life would not make sense.

Love is…
My rock.

My vice is…
A good ice-shook dry martini, served in a cold martini glass, 4/5 gin and 1/5 dry vermouth with a single olive or lemon twist.

Did you know…
That the many-worlds interpretation of quantum physics suggests that every probability exists in its own parallel
universe?

I'm a perfectionist…
I know. It's a bit like pressing on a bruise.