ANNA AICHINGER

...capturing the contemporary climate and transforming it into fashion

"I make fashion for women with ambitions, who are not afraid to take their lives into their own hands and conquer the world – with talent, commitment and style." This is how the young Austrian designer describes her fashion line. With her label of the same name, Anna Aichinger has successfully presented her collections in renowned showrooms in Paris since 2006. With her straight-lined designs she has created a sophisticated and very distinctive style. Rather than trends, there is a sense of experimentation defined by the contrast of formal minimalism and sex appeal that defines the heart of her aesthetic. Her designs have more to do with shape, cut and attitude than decoration, attempting to emphasise the personality and elegance of women.

Anna Aichinger was born in Vienna and studied fashion design at the University of Applied Arts Vienna under visiting professors Jean Charles de Castelbajac, Viktor & Rolf and Raf Simons. She graduated in 2003 with the best diploma of the year and won the Moët & Chandon Schools Award at the Gwand that same year. In 2004 she was invited to the Festival de Mode et de Photographie in Hyères, France, and received the Fashion Award of the City of Vienna in 2006 as well as the “go International” Award 2009. Anna Aichinger has an uncanny ability to capture the contemporary climate and transform it into fashion.

The individual parts from different collections go together and offer various possibilities of combination, and can also quickly be changed from day-wear to evening-wear with just a few twists – adapted to the needs of modern women. The basic elements of the collections are redefined basics, tailored cuts and fluid silhouettes. The main colours she uses are black, gray, white and skin tones complemented by seasonally changing colour accents. Anna Aichinger produces one winter and one summer collection per year and presents these at Paris Fashion Week as well as at international trade shows. As regards the production, special attention is paid to the quality of materials and to production conditions.

Nothing inspires me like…
Books, movies and women with ambitions who stand out through their attitude, style and open mind for new ways.

I hope…
To live my life without regrets.

Cultural influences…
Make me want to mix them, match them, cross them, break them, join them till something new emerges.

I got where I am...
Thanks to hard work, my fabulous team and my family.

Fashion can sometimes...
Be a demanding mistress.

NYC/London/Paris/Milan is…
The axis of chic.

Love now because…
You never know what happens next.

My future is…
Straight ahead.

Creativity comes from…
Within – even If you create surfaces.

I'm a perfectionist…
At work.

Incompetence...
Annoys me.

I love getting older...
Do I?

If I could…
I would travel the world right now.

I live East…
Of Eden.

The earliest memory...
Is a white dress with little red polka dots which I loved to wear.

I get bored easily...
By small-minded people.