Andreia Chaves

...expression, individuality, change

Brazilian-born and living in Milan, Andreia Chaves is a shoe designer who graduated in 2010 with a footwear and accessories degree at Polimoda International Institute in Florence. Her work is an expression of interests, interpretations and explorations, and her ambition is to bring a perspective to fashion which is fresh, fusing the mastery of traditions and making an innovative approach to design, while embracing the potential of 21st century technology.

My work is an expression of interests, interpretations and explorations. To express the concepts behind my shoes, I explore the use of unusual materials associating them to technologies that are [still] rarely used in the Fashion Industry. An approach that interrogates our common perception of what 'fashion' means today, and what it could become in the future. Expression. Individuality. Change. Technology x Craft. Fashion x Design x Art are some key words for each one of my shoe concepts. The shoes are usually individual pieces, as I do not develop big collections to be launched on the seasonal fashion calendars, but limited edition series, and besides, the high heels are supposed to bring up a new fresh approach to fashion.

Nothing inspires me like…
Details during my day-to-day life. I like to watch nature, urban textures, geometric patterns and surfaces.

I hope…
To be able to keep doing what I am doing now, expressing my ideas without being creatively restricted by a market target or seasonal guide books.

Cultural influences…
My home country and everything I have seen and learned while travelling through Europe.

I got where I am...
I am still in the very beginning, but I got here because I believe in what I am proposing.

Fashion can sometimes...
Be too fast and ephemeral. Also, because this is such a shiny world, it's easy to become a bit "blind". In my opinion, working in fashion has lost the real sense of elegance or sophistication regarding attitude and values. Fashion is not an excuse to feed our egos, but a channel to express and suggest new ideas.

Creativity comes from…
Curiosity. I am curious about everything – from dance to astronomy.

I have never...
Dreamed on having a brand with my own name. Because my work has been published online before I even graduated, and my name got some visibility, I felt it could be confusing to create a different name for my brand.

Love is…
What makes me keep moving.

I suck…
At drawing. I love to prototype, and I always start there. The drawing is the last stage in my creative process.

Studios make me…
Feel good. Working as part of a good team, exchanging knowledge and interests is very motivating.

I don't think...
People realise how complex the fashion world is, and how much work is behind a collection you will find in a store for one season.

Incompetence...
Drives me crazy.

I love getting older...
Speaking less, listening more.