AMERICAN PEREZ

...dressing the All-American girl

American Perez was established in June 2008 in Barcelona. Natalia Perez and Jorge Bolado Moo are the names behind the brand. Natalia was born in Barcelona in 1986. She graduated as a fashion designer from the Superior School of Design, ESDI (Barcelona), as well as from the University of Southampton. Jorge was born in O Porriño in 1984. He graduated in Fine Arts from the University of Vigo and later moved to Barcelona where he completed his Master’s degree in styling at the Superior School of Design BAU. Their colourful collections are inspired by dreams of places where they haven’t been before. Their first collection, “American Perez”, was a finalist for the Modafad Book-t project (September 2008), selected by the Genial Fashion STIB as one of the best collections (September 2008), shown during Madrid Fashion Week El Ego de Cibeles (February 2009) and invited to Berlin in October 2009 for the CreatEurope Design Award.

Nothing inspires me like…
Artists, travelling, colours, Made in USA and stupid everyday life things.

We hope…
To never lose the enthusiasm for what we do.

Cultural influences…
We come from very different places. Natalia is from Barcelona, where the sun is always shining as she spends her Sundays at home eating paella. Jorge is from Galicia, where it is always raining and many people think there is still no bus.

We got where we are…
We are at the beginning, but working hard, believing in ourselves, and thank our families for where we are.

Fashion can sometimes be...
Love and hate equally.

Money makes…
You have time to do something you're really interested in. Not just surviving.

Did you know…
We have a Persian cat named Taz that we love. In our next collection, there is a piece inspired by him.

Love now because…
Life is too short!

Faith in…
Ourselves, as it makes us create beautiful garments.

Creativity comes from…
Knowledge, passion, work and all that surrounds us. Once we are clear about the concept, we work on it obsessively, it borders on unhealthy.

Love is…
Friendship with erotic moments.

Pain comes from…
The frustration of not being able to achieve your goals.

Paris is…
A typical location for a honeymoon.

There's a new...
Girl in town, and she always wears American Perez. She likes colour, cooking, cats and very short skirts.

Incompetence...
Makes everything slower.