DIETRICH 

New lingerie line Dietrich, founded by British designer Frederika Cook, draws inspiration from haute couture, old Hollywood glamour and the veteran design houses of the nineteen thirties and forties. Elegantly feminine, uncluttered and meticulously crafted, the Dietrich collection hints at the desire for something more creative, more whimsical and ultimately avant-garde.

Understanding the complexity of her own needs with regard to lingerie, Frederika set out to create lingerie as a Parfumeur would masterfully craft a fragrance. The base note is the structure and fit, blended into a timeless and elegant design. The middle note is the fabrics used throughout the seasons that combine sumptuous silks and delicate laces. The top note is the exquisite and unusual trims, exotic skins and leathers that are incorporated into the design. It is this top note that gives the subtle edge to the Dietrich look creating a fashion-forward approach to lingerie design.

Dietrich is designed to take a woman seamlessly from day to night without forgetting fit, form and comfort and never compromising one for another. Dietrich is created for the modern woman who is herself a juxtaposition: she can be naughty but nice, powerful yet vulnerable, emotional but strong.

Dietrich alludes to the Art Deco era when design looked forward as much as it did to the past in order to create something new and daring for its time as personified by its namesake, Marlene. Dietrich also translates into English as 'master key' unlocking different doors of inspiration and innovation and ultimately bringing new life to lingerie.