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AW12/13 – ‘ONCE UPON A TIME WAS NOT HOW IT STARTED – THE STORY OF MAUDE’ ‘Welcome to my world. Before we even get to the clothes, it’s all about the story with David Longshaw’ Jessica Bumpus, September 2011 Issue, British VOGUE ‘This season it’s all about Maude. Maude prints on garments, Maude bags, even felt Maude’s in paper doll dresses to buy…. Maude is the fabric fashion mouse I made at St Martins, described by British VOGUE (September 2011, page 122.) as a ‘cult creation.’ I’ve illustrated her for a variety of publications from the London Fashion Week newspaper to vogue.com. There’s even a Maude story I created to inspire the collection:’ The story: Having fallen down a hole and in to a dress, Lucia (who is trying to escape from a frightfully dull wedding) is a tad surprised to be greeted by two talking fabric mice, (Maude and Doris) and in turn Maude is surprised to hear that Lucia has no idea who she is. ‘How can you not know who I am! I’m Maude, Editor-in-Chief of MAUDEZINE, ‘The future fashion bible.’ Oh dear, Lucia thought, I have definitely had too many wines. It’s all gone a bit Alice in Wonderland here. I’ve even fallen down a hole, there’ll be a white rabbit hopping along any minute now. Introductions done, Maude tells Lucia about her and Doris’s adventures through the cellar they had all fallen in to, journeying to rooms filled with house dresses (houses in the shape of dresses and whole cities made to look like vast wardrobes of hanging houses). Then it was time to get back up to ground level and back to editing MAUDEZINE. It really was time to go, fashion waits for no man- or fabric mouse.’ They just had to figure out how to escape To read the full story, go to: www.davidlongshaw.co.uk
About the Designer
David is based in London, United Kingdom. He studied at Central St Martins College of Art (BAhons), Royal College of Art (MA). His collections are produced in United Kingdom.
"I love David's ability to illustrate and design, and his lateral thinking on pattern and print. His designs have the potential for you to say, 'That's a David Longshaw dress'," Lorraine Candy, ELLE Editor-in-Chief. "With a fashion pedigree like David Longshaw's- glowing reviews for his MA collection from the Royal College of Art, followed by stints at Alberta Ferretti and Max Mara- you may think you know what to expect from him, but you might be surprised" Lauren Milligan (Vogue.com)
David Longshaw, St Martins (BA hons), RCA (MA).Winner of the Inaugural BFC/ELLE Talent Launch PadAfter graduating in 2007 David received a flurry of press and nominations for International Awards (ITS6, Trieste, Le Vif Weekend, Belgium, Cove Park, Scotland) and had secured a position at Alberta Ferretti before his final graduate collection was even shown. Although very keen to launch his own label he felt it was important to gain more internationally commercial experience, so went on to work for Max Mara.He is now concentrating on his own label. With not only a natural talent for fashion, but also for illustration (winner of the Colin Barnes Drawing Prize 2005) he has contributed to a number of publications and uses his illustrations and story writing as a starting point for his collections. His characters include Selnec &Harriet as well as Penketh& Chloe (who appears on his scarves) and Maude his ‘cult creation’ (British VOGUE p122 September issue). Last year David was selected for the ‘Ones To Watch’ catwalk show, Vauxhall Fashion Scout, London Fashion Week (19th February 2010) "Romantic, determined and with a fervid imagination. The young designer David Longshaw is all these things and more, and his qualities come through in his clothes." Vogue Italia
David has been named one of the VOGUE.com "Designers to Watch 2011' and by ELLE as one of "The rising stars 2011". "Welcome to my world. Before we even get to the clothes, it’s all about the story with David Longshaw", Jessica Bumpus September 2011 Issue British VOGUE.