CYBELE

Grey Sheep

Location

auckland / new zealand

Regarded as one of New Zealand’s foremost fashion brands, Cybèle, by designer Cybèle Wiren, is perhaps best described as, “providing thinking women with clothes that are in equal measures original, clever, pretty, sexy and very much of the moment.” Cybèle's aesthetic is timeless yet directional, feminine with a bold graphic edge. Not distracted by obvious trends, each cohesive and multi-faceted collection is defined by distinctive custom prints designed in-house, innovative cuts and a striking use of pattern. A regular on the NZ Fashion Week schedule, the label has also previously presented in Sydney in 2006 and 2007 and in Tokyo in 2007. Cybèle has been worn by Lily Allen, The Veronicas, Japanese stars Chiaki Kuriyama (Kill Bill Vol I) and Ai and pieces are regularly featured in key titles from New Zealand and farther afield. International coverage of note has included Nippon Vogue, Nylon (US), Elle Japan, Vogue Taiwan, Sportswear International, The Australian, Vogue Australia, WWD Japan, Cleo, Fashion Quarterly, WGSN and the label is included in the book Young Asian Fashion Designers (Daab).

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