Apply for free stands at Pure Spirit

Friday, 6 May, 2011

Pure Spirit is giving new designers the opportunity to apply for one of 16 stands aimed exclusively at the hottest new talent. Next Generation will give designers the chance to build profile and exposure through the scale and reach Pure Spirit has to offer, all at a highly subsidised rate.

Trend-led young fashion exhibition Pure Spirit has begun a search for fresh design talent as part of its new Next Generation initiative.

Launching at the inaugural edition of Pure Spirit at London’s Earls Court Exhibition Centre from 13-15 February, Next Generation will provide two winning designers with free stands and the opportunity to sell their collections to the 16,000 buyers who are expected to visit Pure Spirit and parent show Pure London. An additional 14 short-listed designers will be invited to exhibit their collections.

“By identifying and nurturing the most talented new designers on the international young fashion stage, Spirit is paving the way for the hottest brands of the future.” said Pure Spirit event director, Samantha Bleasby.

“Next Generation not only provides these fledgling designers with an essential commercial platform from which they can take real wholesale orders, but it also gives buyers a fantastic opportunity to present their customers with some of the most innovative and exciting collections from the industry’s future talents.”

All Next Generation applications will be reviewed by a judging panel of Britain’s fashion editors and top industry opinion-formers, including leading buyers and designers, before two winners are selected and a further shortlist of fourteen designers are identified.
The shortlisted designers will be announced in the Drapers Next Generation supplement in mid-January. This initiative was launched last year and is designed to provide fashions rising stars with the ‘must have’ support, advice, training and industry knowledge.

All Pure Spirit Next Generation designers will also win the opportunity to attend the Drapers Next Generation Academy with 100 other bright young stars. They will also be invited to show their designs at the Academy and on the catwalk at Pure Spirit.

The Next Generation selection process is open to British and international designers of menswear, womenswear and accessories with an original young fashion focus and the ability to prove they are able to deliver volume-led wholesale orders.