BFC/Elle Talent Launch Pad

Friday, 6 May, 2011

The BFC/ELLE Talent Launch Pad will complement the opportunities offered by London Fashion Week by supporting selected young designers to grow their businesses through marketing/PR opportunities and building relationships with British retailers.

Designers eligible to apply for this initiative must have been in business for no more than two years and will be selected by a panel comprising key British retailers, brand development experts and fashion influencers.

ELLE magazine will give the winning designers access to the industry’s top stylists, photographers and creative directors to create images, films and online profiles. ELLE will also give the initiative extensive editorial and promotional support.

The BFC will partner with retailers to select talent and host in-store events to stock and promote the winning designers collections to their local audiences.