BLUSHLESS

Grey Sheep

Location

london / United Kingdom

„I ain‘t born typical“

The daughter of a punk-rock club owner father, and a bohemian travelling mother, the Lundelius story is anything but typical…
Taken through southern Europe in a hippy camper van with her mum up until the age of 5, her unusual childhood experiences made her an artistic, outgoing and independent person.

She has always been attracted by old, broken, and dirty things…
“They are so beautiful and unique. It’s like they have a story to tell.”

Aged 18, she moved to Berlin and studied fashion. Immediately after her fashion studies Liv Lundelius the German fashion designer went to New York City, where she spent one season with ThreeAsFour. With the vision to create her own label, she returned to Berlin in 2009 and founded Blushless.

Since early 2010, Liv Lundelius relocated to London, U.K. enabling her to work more closely with individual customers.
Loved by strong women for her bold and brave designs, she is famous for bringing a contemporary edge to bridal and eveningwear focussing on enhancing character and unique beauty with every piece.

As a lifetime vegetarian, she has always been into a sustainable lifestyle, and these values have been inherited by Blushless.

Latest Collection

>>>Transformation

Watch the Transformatio 2011 Video at:
http://www.vimeo.com/15239605

The new Blushless collection takes its inspiration from the spirit of transformation.
Fascinated by the dynamic nature of supernovae and the composed and structured form of butterflies, Liv Lundelius has fallen in love with the idea of giving the Blushless bride wings.

The new collection is able to portray these ideas through the use of dynamic silhouettes, transformable lengths and aspiring shapes that change seamlessly when viewed from different angles.

The clever selection and use of fabrics has also played an important role in expressing these ideas. Soft and airy silk tulle seemingly floats around the body creating a frame for the balancing linen lace. Innovative microfiber textiles are used in artistic draping techniques while natural silk taffeta transforms itself into origami inspired hand stitched folds.

Functionally, long glamorous trains can easily be worn around the arm or simply hooked off showing a new freedom which transforms a full gown into a fabulous cocktail dress.

Three outstanding pieces have been created to each represent the three states of time: The Past, The Present, and The Future.

"Life is only what is lived, moment to moment and place to place and space to space and time to time because you are always you." Yogi Bhajan

Previous collections

Wild AT HEART II

Wild AT HEART

Latest Collection

>>>Transformation

Previous collections

Wild AT HEART II

Wild AT HEART

Films