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SS13 is bitchingandjunkfood.com's second fully manufactured season. The collection is an amalgamation of inspirations from designer Kathryn Blunden's anti-podean beach upbringing and Marion Bergin's hibernian winter background. Dramatic contrasts of dark and bright define the collection with saturated, bleached out, dipped and tie dyed hues. Photo-realist digital print lycra anchors the collection. A hybrid of natural and digital worlds, the prints broadly take inspiration from nature. Starting with macro beetles and close-ups of hair the images have been digitally manipulated to create soft rainbow ombre and sharp dark textures lending the prints an almost extra terrestrial quality. Their exploration of embellishment through print continues onto leather and screen printed sequins. Spring Summer sees their brand of pop-denim evolve into printed, appliqued, acid washed and over-dyed shorts, gilets and dungarees. Studs and spikes, embellishments synonymous with label are pared back but those present are offered up in new interpretations of metallic pink or dipped black and white. Trims include tartan, lace and bondage inspired straps. Body con lycra and cotton take center stage with other shapes including 90's inspired flirty sun-dresses, bra tops, side-tit and cropped t-shirts and floor sweeping bondage dresses. The designers had a very specific brief for the lookbook and enlisted the help of East London Photographer Alis Pelleschi to realise their sinister beach fantasy. The brand has achieved global reach through the online fashion community so it seemed fitting to create something above and beyond the standard lookbook. This comes in the shape of a collection of animated GIFS in line with the cheeky pop spirit of the brand as well as the people behind it. The GIF animations were created by Alis Pellechi and local and illustrator Sarah Penney, and can be found on our blog
About the Designer
bitchingandjunkfood is based in london, United Kingdom. Her collections are produced in United Kingdom.
bitchingandjunkfood.com is a label by East London duo Marion Bergin and Kathryn Blunden. The concept brings together the design aesthetics of Dublin-born Marion and Brisbane -born Kath. Trained in History of Art and Fashion respectively, the pair moved to London to pursue careers in buying and design, their paths crossing whilst working in product development for a French label. Born on the same day at opposite sides of the world, they built a lasting friendship which developed into a design partnership when they launched bitchingandjunkfood.com four years ago.
The business has grown from their initial salvaged denim project to a fully manufactured label comprising of denim, digital print lycra, jersey, leather and fake fur outerwear. Stocked in some of the top online stores and concept boutiques internationally, the label takes inspiration from contemporary pop culture and the eclecticism of the digital world. Their cut and paste aesthetic has become one of the defining attributes of the brand.
A favorite with the press, their work has been featured on the cover of Elle UK and Company Magazine, and has also featured in the pages of Vogue UK, Amercian Elle, Grazia and i-D (to name a few). They custom design bespoke items for performers and can count Rihanna, Rita Ora, Jessie J, Kelis, Drew Barrymore, Iggy Azalea and Ellie Goulding amongst their fans.