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Bellaobastian is attracted to the Scandinavian life and style of the early 1900 century and is inspired by a time when the cold required layers of garments and when the poverty brought inheritance of clothing. We fancy the journey of high quality garments from new and marvelous to the charm of outgrown and worn. The life at the Swedish orphanage Västerhaga consist of harsh winters and hot working days under a burning sun meanwhile the beautiful summers passes by. An existence where the colors of the once elegant and tailored clothes turned gray of dust. Read the “Intendents book” and “The Postcards” to follow the story from 1921 and the life at the orphanage Västerhaga. Also check out the “Banquett Hall” to take part of the elegant circles and the luxury of hand made.
About the Designer
Isabella is based in Borås, Sweden. Her collections are produced in Estonia.
bellaobastian are inspired by a world where consumption is governed by our physical and practical needs instead of our mental materialistic desires and where we are acquiring things with long- term intentions. The old fashioned but glorious inheritance of clothing between generations is something missing in today's society, where constant renewal and updating seems to be a must. In particular, we seek a world where the use of clothes is not determined by gender, age or time. Unisex, adjustable sizes and variable detailes gives our clothes long lifes while making them ageless, variable and wearable at all occasions. We want to encourage a consuming where a garment can be bought and worn by several users and live long lives in our closets. We hope that bellaobastians garments will be used together by mother, daughter, grandmother, grandson, boyfriend or girlfriend. Bellaobastians customers pay for versatility and quality and all production takes place in Estonia and Sweden where we can guarantee good working conditions. Bellaobastian do not believe in a fashion that is changed for each season. Instead we let our clothes live through several collections and we dream of the days when clothes were made to be worn out.