AYUMI_HIRAKIDA

Once upon a time women couldn’t have everything that men did. Men would differentiate between themselves and women, then women wanted what men had. As time went by women got men’s clothes, rights and authority... Chanel invented unisex in the early twentieth century when feminist activity was occurring. Women wore power suits to appeal their authority in 1980s when the second-feminism wave was happening. Fashion relates with gender very deeply. Those innovations relate with feminism also the era. I am aiming to represent new femininity for women today who are nearly equal with men. I also inspired by Surrealism and DADA which are my favourite art movements in order to represent surreal silhouette. Interfering represents controlling and reveling people by clothes against the mass-produced fashion world.

About the Designer

AYUMI_HIRAKIDA's picture

AYUMI is based in London, United Kingdom. She studied at Ravenbourne College of Design and Communication. Her collections are produced in United Kingdom.