I was born into a culture from a love of a tradition that I carry on. My mother and my father gave me life where the colour and happiness were full of sweet memories. Marrakech 2014 “the house” in the Jewish area called Mellah, Is a glimpse into my private memory, the happiness that I experienced as a child in a different place. To preserve the memory and bring it alive. For the art of the emotion that captures an image. I Create my pieces with a total freedom, from a state of mind I have at the moment the point is to be respectful of the past, of the culture and bring something warmer, in my pieces I want to create a memory that moves me emotionally. Vintage fabrics can match past and present together. Colours and prints are my landscape. Napoleon said “there is a thin line between the ridiculous and the sublime”, I am searching this line every time in every piece. I am always thinking what we would like to have, that we do not have yet as a result, I believe that the strongest part we all have is our individuality. That is what i am trying to do with one-of-a-kind pieces. One-of-a-kind, as we all are I imagine a look to create an attitude. It belongs to every woman to find out her own path of self confidence. I don’t stop dreaming, I live it every day, I don’t think I could do it if I stop dreaming. Walt Disney said “all our dreams can come true if we have the courage to pursue them” The good news is I have the courage. My name is Artsi. Photography by Laila Hida.


About the Designer

ART_C's picture

Artsi is based in Marrakech, Morocco. His collections are produced in Morocco.

ART/C, the brand, was born from Israeli and Moroccan designer Artsi who lives, works and creates in Marrakech. Having never attended any school or program in fashion, he sees himself as an autodidact and has learnt to love the freedom it has given to him. Throughout the past three years ART/C has shown at Paris Couture week with some of the biggest names in fashion. His work draws from deep emotion and he creates one of a kind pieces for both men and women. The principle is simple and efficient. Through stacks of fabrics and old metals, ART/C looks for raw materials and has found a niche with his unique style and crazy originality. He can dress each individual person with a single glance. His unique pieces take form like magic and reveal new aspects of personalities. Freshness, humor, and lightness are found around him; as well as clothes that taunt us until we can no longer resist them.