ALEXANDRA_GROOVER

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DEATH: Autumn Winter 2012 On Friday February 17th, London designer Alexandra Groover unveils her eagerly-awaited seventh collection at St Giles In The Fields Church in Holborn, London. This season sees the premier of DEATH, the final installment in Groover's trilogy of short films. Following BIRTH and LIFE, DEATH also explores the themes of emergence, separation, and togetherness in addition to withering and decay. With a soundtrack by cult musician Dave.i.d, DEATH focuses on the idea of a peaceful and meditative end. The site-specific screening will also include a special live DEATH set from musician Dave.i.d as well as a DEATH DJ set from Andrew Hartwell of Aurora Borealis Records. DEATH is embodied by artists and married couple Inesa and Barrington De La Roche - DARK THEATRE, who are led into a dream-like, glowing underworld where they are welcomed by comforting helpers who assist them in preparing for their journey into eternity. As they are dressed in layers of clothing resembling shawl-like shrouds, wing-like extensions of fabric are wrapped around them, binding them into what will become a permanent embrace. Once again, Groover’s collection of signature all-black hoods and winged drawstring garments invite the wearer to experiment, offering various configurations as a protective binding and cocooning for the body. DEATH also features Groover’s third collaboration with London footwear designer Benjamin John Hall. After studying at Central St. Martins and RISD, and working in the studios of Alexander McQueen and Zandra Rhodes, Alexandra Groover launched her first collection for Autumn Winter 2009. With press from i-D, Dazed, Vogue.com, Harpers Bazaar and Grey, and collaborations with cult bands SunnO))), Dave.i.d and Bo Ningen, Groover has rapidly gained a strong following within the fashion, art and music industries. “Alexandra Groover is a young designer whose jersey collection is both creative and wearable.” Sir Paul Smith, i-D Magazine For all press enquiries, please contact press@alexandragroover.com For all sales enquiries, please contact sales@alexandragroover.com www.alexandragroover.com www.darktheatre.com www.benjaminjohnhall.com www.paulphung.com www.dave-i-d.com

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About the Designer

ALEXANDRA_GROOVER's picture

Alexandra is based in London, United Kingdom. She studied at RISD, St. Martins. Her collections are produced in United Kingdom.

Originally from California, Alexandra Groover moved to London in order to
promote her designs to the international fashion market. Utilizing her learning experiences gained at Central St. Martins and Rhode Island School of Design and in the studios of Alexander McQueen and Zandra Rhodes, she decided to launch her own company in 2008. Her monochromatic Black Label collection was created to fulfill her need for expression through sculptural and textural manipulations of fabric.
Now in her seventh season, Groover has received glowing reviews from the press (including i-D Magazine) as well as support from her mentor and friend, British fashion designer Sir Paul Smith. As well as creating a new collection and accompanying films & performance two times a year, Groover has also been busy working on special projects with artists like cult drone musician Stephen O’Malley of SunnO))) fame, Japanese prog-rock band Bo-Ningen, photographer Paul Phung, footwear designer Benjamin John Hall, and London musician Dave.i.d.
“Alexandra Groover is a young designer whose jersey collection is both creative and wearable.” Sir Paul Smith, i-D Magazine
www.alexandragroover.com